Authors: Bindu Gupta
Addresses: Institute of Management Technology, Ghaziabad, Raj Nagar, Ghaziabad 201 001, India
Abstract: Organisational creativity is an important element of organisational innovation. Creativity is considered to be a function of the creativity of the individual, groups and contextual factors. The present study examines the role of organisational culture on employees| involvement in creative behaviour and the moderating effect of creative style preference on the relationship between organisational culture and employees| creative behaviour. The results of the study indicated that positive impact of future oriented and innovative culture on employees| creative behaviour. The creative style preference significantly moderated the relationship between future oriented culture and conservative culture.
Keywords: conservative cultures; creative behaviour; creative styles; style preferences; future-oriented cultures; innovative cultures; organisational culture; moderating roles; organisational creativity; individuals; groups; contextual factors; employee involvement; organisational innovation; learning.
International Journal of Innovation and Learning, 2011 Vol.10 No.4, pp.429 - 441
Available online: 14 Oct 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article