Title: Organisational culture and creative behaviour: moderating role of creative style preference

Authors: Bindu Gupta

Addresses: Institute of Management Technology, Ghaziabad, Raj Nagar, Ghaziabad 201 001, India

Abstract: Organisational creativity is an important element of organisational innovation. Creativity is considered to be a function of the creativity of the individual, groups and contextual factors. The present study examines the role of organisational culture on employees| involvement in creative behaviour and the moderating effect of creative style preference on the relationship between organisational culture and employees| creative behaviour. The results of the study indicated that positive impact of future oriented and innovative culture on employees| creative behaviour. The creative style preference significantly moderated the relationship between future oriented culture and conservative culture.

Keywords: conservative cultures; creative behaviour; creative styles; style preferences; future-oriented cultures; innovative cultures; organisational culture; moderating roles; organisational creativity; individuals; groups; contextual factors; employee involvement; organisational innovation; learning.

DOI: 10.1504/IJIL.2011.043100

International Journal of Innovation and Learning, 2011 Vol.10 No.4, pp.429 - 441

Published online: 26 Nov 2014 *

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