Title: Potentials of knowledge management 2.0 and implications for corporate governance

Authors: Dirk Schneckenberg

Addresses: ESC Rennes School of Business, Strategy and Marketing Department, 2, Rue Robert d'Arbrissel CS 76522, 35065 Rennes Cedex, France

Abstract: This paper explores the corporate adoption of Web 2.0 technologies to enhance knowledge flows within and across firms. It first investigates the nature of the Web 2.0 phenomenon. As social mechanisms determine the use of technologies in corporate environments, a literature review is carried out to understand how governance models influence the use of Web 2.0 tools for knowledge sharing. The paper concludes that employees have to be empowered along the implementation of Web 2.0-based information systems. The potential of Web 2.0 technologies to foster collaboration depends on the creation of liberal work cultures and corporate governance structures which firms establish. Managers have to take these governance-related conditions into account when they aim to foster the use of collaborative Web 2.0 technologies for knowledge sharing in corporate networks.

Keywords: knowledge management; KM; corporate strategy; information systems; collaboration; corporate governance; Web 2.0; internet; world wide web; knowledge flows; social mechanisms; technology use; corporate environments; governance models; knowledge sharing; employees; employee empowerment; liberal work cultures; managers; corporate networks; innovation management; social media; collaborative communities.

DOI: 10.1504/IJEIM.2011.043054

International Journal of Entrepreneurship and Innovation Management, 2011 Vol.14 No.4, pp.356 - 370

Published online: 30 Sep 2014 *

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