Title: Investigating customer adoption behaviours in Mobile Financial Services

Authors: Chin-Lung Hsu, Chiung-Feng Wang, Judy Chuan-Chuan Lin

Addresses: Department of Information Management, National Taipei College of Business, No. 321, Sec. 1, Jinan Rd., Zhongzheng District, Taipei 100, Taiwan. ' Department of Financial System Integration, SYSTEX Corporation, Taichung, Taiwan. ' Department of Computer Science and Information Management, Soochow University, 56 Kueiyang Street, Section 1, Taipei 100, Taiwan

Abstract: With the increasing usage of mobile applications, the issue of instant financial reports has received considerable attention. The purpose of this study was to develop and validate a user behavioural model that explains what influences users| adoption of Mobile Financial Services (MFS). This study applied the Technology Acceptance Model (TAM), which incorporates perceived security, perceived cost and subjective norms as additional belief-related constructs to accurately explain users| acceptance of MFS. An empirical study involving 275 subjects was conducted to test the model. The findings indicated that Perceived Usefulness (PU), attitude and subjective norms explain about 74% of MFS usage. Interestingly, perceived cost had no effect on intention to use MFS. The implications of this study for both researchers and practitioners are discussed.

Keywords: TAM; technology acceptance model; perceived security; perceived cost; subjective norms; MFS; mobile financial services; mobile communications; user acceptance; perceived usefulness; attitude.

DOI: 10.1504/IJMC.2011.042455

International Journal of Mobile Communications, 2011 Vol.9 No.5, pp.477 - 494

Published online: 11 Sep 2011 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article