Title: An empirical study of employer attractiveness in IT industry: an Indian perspective

Authors: R. Saraswathy, Thamaraiselvan Natarajan

Addresses: Department of Management Studies, National Institute of Technology, Tanjore Main Road, National Highway 67, Tiruchirappalli 620015, Tamil Nadu, India. ' Department of Management Studies, National Institute of Technology, Tanjore Main Road, National Highway 67, Tiruchirappalli 620015, Tamil Nadu, India

Abstract: In the face of advances in technology and salient changes in economy, people remain an organisation|s most valuable resource. More than ever in a knowledge-based industry, the human capital and intellectual assets make a difference to the competitive advantage of the firm. Employer attractiveness (EA) is the key to entice employable top talent. EA is described as the envisioned benefits that a potential employee sees in working for a specific organisation. Relatively, little is known about which specific factors determine potential applicants| attraction to an employer. This study empirically examines the elements of EA in information technology (IT) industry from the perspective of potential employees, using multiple regression. The findings from the study proved that economic factors, application factors, development factors and global factors enhanced the attractiveness of IT employers in the Indian context.

Keywords: employer attractiveness; economic factor; interest factor; social factor; development factor; application factor; global opportunities factor; information technology; IT industry; potential employees; India.

DOI: 10.1504/IJICBM.2011.042325

International Journal of Indian Culture and Business Management, 2011 Vol.4 No.5, pp.558 - 571

Published online: 04 Sep 2011 *

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