Title: The effects of managerial output control and team autonomy on the speed of new product development: the moderating effect of product newness
Authors: Pilar Carbonell, Ana I. Rodriguez-Escudero
Addresses: Faculty of Liberal Arts and Professional Studies, School of Administrative Studies, York University, 4700 Keele St., Toronto ON M3J 1P3, Canada. ' Faculty of Economics and Business Administration, University of Valladolid, Avda. Valle Esgueva, 6, 47011 Valladolid, Spain
Abstract: This study examines the individual and combined effects of output control and team autonomy on the speed of New Product Development (NPD). The study also explores the moderating effect of product newness. The results, which are based on sample of 247 new product projects, indicate that output control is positively related to NPD speed. The positive relationship between output control and NPD speed is greater for low innovative products than for high innovative products. Team autonomy has a positive impact on the speed of new product development only when managerial output control is high.
Keywords: NPD speed; new product development; time-to-market; managerial control; team autonomy; product newness; output control; innovative products; innovation.
International Journal of Product Development, 2011 Vol.13 No.4, pp.298 - 315
Published online: 20 Aug 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article