Authors: Marina Dabic, Iva Zorko
Addresses: Faculty of Economics and Business, University of Zagreb, Kennedy Square 6, Zagreb, Croatia. ' Buconjiceva 21, 10000 Zagreb, Croatia
Abstract: Emerging markets, and especially transitional countries| markets, represent a major challenge for global enterprises in view of their specific situation resulting from interaction of numerous factors. Many global enterprises have recognised the potential of human resources and its management as a means of differentiation and, therefore, this paper aims to highlight the importance of developing and implementing practices in the area of international human resource management, particularly with regard to global management, as the key factor in achieving success in the emerging countries| markets.
Keywords: emerging countries; global enterprises; international HRM; human resource management; global management; emerging markets; transition economies.
International Journal of Human Resources Development and Management, 2011 Vol.11 No.2/3/4, pp.257 - 273
Published online: 29 Jul 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article