Authors: Gyula Fulop, Ildiko Pelcz Gall
Addresses: Institute of Business Sciences, University of Miskolc, Miskolc, Hungary. ' Institute of Business Sciences, University of Miskolc, Miskolc, Hungary
Abstract: The aim of this paper is to introduce a strategic management model that is focused on environmental consciousness. Firstly, starting from the principal foundations of environmental consciousness and its interpretation at a corporate level, it determines the external and internal factors of the strategic positioning of companies. In the next step, it summarises the possibilities for formulating strategic alternatives based on strategic behaviour and strategic orientation. Then, it describes how the individual strategic alternatives can be achieved in different contexts. Finally, it presents a number of elements that have to be considered in greater detail in the future in order to successfully implement environment-oriented strategies in practice.
Keywords: environmental consciousness; strategic management; sustainability; sustainable development; natural environment; conceptual models; corporate management; external factors; strategic positioning; internal factors; company position; strategic alternatives; strategic behaviour; strategic orientation; environment-oriented strategies; enterprise development.
International Journal of Management and Enterprise Development, 2011 Vol.10 No.2/3, pp.129 - 155
Published online: 30 Apr 2015 *Full-text access for editors Access for subscribers Purchase this article Comment on this article