Title: Retailing supply chain with location-sensitive mobile channel: a game-theoretic investigation

Authors: Wei Wei

Addresses: School of Economics and Management, Tsinghua University, 514#, Weilun Building, Beijing 100084, China

Abstract: Nowadays, manufacturers are increasingly adopting direct channels to increase financial performance and improve services. Location-sensitive mobile channel helps retailers attract nearby incumbent consumers. How such a channel influences supply chain performance is unknown. In this paper, we evaluate the performance of a decentralised supply chain that has three channels: an electronic channel, a mobile channel and a physical channel. We model the supply chain interaction in a Stackelberg game and derive conditions that mobile channel benefits the various supply chain participants.

Keywords: mobile commerce; mobile supply chains; Stackelberg game; e-finance; game theory; electronic finance; m-commerce; retailing; supply chain management; location sensitive mobile channels; SCM; supply chain performance; decentralised supply chains.

DOI: 10.1504/IJEF.2011.041340

International Journal of Electronic Finance, 2011 Vol.5 No.3, pp.261 - 271

Published online: 16 Jul 2011 *

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