Title: Cell phone feature preferences and gender differences among college students

Authors: Matti J. Haverila

Addresses: School of Business and Management, American University of Sharjah, 26666, Sharjah, UAE

Abstract: This study investigated the importance of specific cell phone feature preferences and gender differences among college students in Finland. Following the literature review, the paper analysed the responses of 263 undergraduate students from a large university in Tampere, Finland. There were also significant differences in feature preferences between genders. Moreover, there were clear differences in the way female and male respondents conceptualise the cell phone use. The paper concludes with a discussion regarding the academic and managerial implications.

Keywords: mobile communications; gender differences; feature preferences; conceptualisation; cell phones; phone features; undergraduate students; mobile phones; Finland; university students.

DOI: 10.1504/IJMC.2011.041143

International Journal of Mobile Communications, 2011 Vol.9 No.4, pp.401 - 419

Published online: 10 Jul 2011 *

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