Title: An examination of Chinese own brand development model: a resource perspective

Authors: Wei Song, David D. Schein

Addresses: Department of Management School of Business and Economics, Thompson Rivers University, 900 McGill Road, P.O. Box 3010, Kamloops, BC, Canada V2C 5N3, Canada. ' Reginald F. Lewis School of Business, Virginia State University, P.O. Box 5135, Midlothian VA 23112, USA

Abstract: The resources leading to retailers developing own brands have not been well examined in the non-Western literature. This empirical work presents a study that was conducted in Shanghai, China. Two types of resources relevant to Chinese own brand development are identified and discussed by adopting Hunt|s resource-advantage theory. A qualitative research method is employed with the interview data from a panel of ten retail experts. Some managerial implications are explicated and the limitations of this study and directions for future studies are provided.

Keywords: China; retailing; grocery sector; own brand development; differentiation advantage; resource-advantage theory; R-A theory; country of origin; region of origin; place of origin; organisational resources; relational resources; China; brand identity; branding.

DOI: 10.1504/IJSCM.2011.040636

International Journal of Strategic Change Management, 2011 Vol.3 No.1/2, pp.116 - 126

Published online: 28 Feb 2015 *

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