Authors: Shu-Ping Lin
Addresses: Department of Technology Management, Chung Hua University, 707, Sec. 2, WuFu Rd., HsinChu 300, Taiwan
Abstract: The purpose of this research is to discuss the determinants influencing users| intention of Mobile Healthcare Service (MHS) by integrating Health Belief Model, Technology Acceptance Model and innovativeness. Structural Equation Modelling is used for data analysis. The results reveal the user|s attitude is most critical on their intention, followed by Perceived Usefulness, Perceived Ease-of-Use, external cues to actions, and innovativeness. This means that it is essential for medical institutions to strengthen users| attitude by advocating the system|s benefits and operating convenience. This research also provides MHS industry references for designing comprehensive services and enhancing existing ones to gain competitive advantage.
Keywords: MHS; mobile healthcare services; health belief model; TAM; technology acceptance model; innovativeness; asthma care mobile services; mobile communications; m-services; mobile services; structural equation modelling; user attitudes; perceived usefulness; perceived ease of use; external cues; technology adoption.
International Journal of Mobile Communications, 2011 Vol.9 No.3, pp.298 - 315
Available online: 07 Jun 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article