Title: Content development experience of a start-up university

Authors: Zuraidah Mohd Zain, Nasrudin Abdul Shukor

Addresses: School of Manufacturing Engineering, Universiti Malaysia Perlis, Ulu Pauh, Perlis, Malaysia. ' Pusat ICT, Universiti Malaysia Perlis, Kubang Gajah, Perlis, Malaysia

Abstract: In this paper we describe our experience in implementing an e-learning content development project at a Malaysian start-up engineering university. Given the teaching-learning culture and resources at the time the project started, certain decisions were made. Outside help, in the form of a consultant company that provided the services of instructional designers, graphic designers, content animation developers, and learning management system (LMS) integrators was procured. In the course of the project, several painful but useful lessons were learned. Lack of time on the part of the subject matter experts (SMEs), aggravated by some basic pedagogical-related differences between the instructional designers and the SMEs when designing and developing storyboards, resulted in a delay of the project|s completion. After having gone through the experience, the university has decided that in future, e-learning would be pursued with a slightly different emphasis, whereby content development would be given secondary precedence, while full deployment of available LMS features, utilising off-the-shelf e-modules, be given priority.

Keywords: content development; e-learning; start-up university; Malaysia; electronic learning; online learning; engineering universities; integration; instructional design; graphic design; content animation; learning management systems; LMS; storyboards.

DOI: 10.1504/IJQI.2011.040427

International Journal of Quality and Innovation, 2011 Vol.1 No.3, pp.252 - 258

Available online: 26 May 2011 *

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