Authors: Tugrul U. Daim, Nuttavut Intarode
Addresses: Department of Engineering and Technology Management, Portland State University, P.O. Box 751, Portland, OR 97207-0751, USA; Graduate School of Technology Management, University of Pretoria, Pretoria, South Africa. ' Siam Research and Innovation Co., Ltd., 51 Moo 8, Tubkwang, Kaeng Khoi, Saraburi 18260, Thailand
Abstract: This paper demonstrates the use of a technology roadmap to create a holistic picture of the movement in a mature industry. Not only does it also help the cement manufacturers in mature and emerging markets, but also balances between market pull and technology push at a commercialised scale. The roadmap concept can assist any organisation to address three key strategic questions: where the company aims to go, where the status quo of the company and how the company will achieve its strategic intent goals. Thus, in this research, we illustrate the evolution of cement product from present to 2050 through the existing industrial literature, analysing forces, trends, impacts and developing a global cement product roadmap. The roadmap covers a wide range of cement products.
Keywords: technology roadmapping; cement products; market pull; technology push; technology roadmaps; cement manufacturing.
International Journal of Technology, Policy and Management, 2011 Vol.11 No.2, pp.173 - 186
Published online: 25 May 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article