Title: An ACO-based algorithm for optimising the revenue of TV advertisement using credit information

Authors: Jun Mao, Jianming Shi, Jirapat Wanitwattanakosol, Shinya Watanabe

Addresses: College of Computer Science and Technology, Henan Polytechnic University, JiaoZuo 454000, China. ' Department of Information and Electronic Engineering, Muroran Institute of Technology, Muroran, Hokkaido 0508585, Japan. ' Faculty of Engineering, Department of Industrial Engineering, Chiang Mai University, Chiang Mai 50200, Thailand. ' Department of Information and Electronic Engineering, Muroran Institute of Technology, Muroran, Hokkaido 0508585, Japan

Abstract: We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical experiments using real data in the Japanese TV advertising market. The results show that the method in this paper is efficient and promising.

Keywords: ACO; ant colony optimisation; TV advertisements; revenue management; credit information; TV ads; TV adverts; television; Japan; TV advertising.

DOI: 10.1504/IJRM.2011.040304

International Journal of Revenue Management, 2011 Vol.5 No.2/3, pp.109 - 120

Published online: 23 May 2011 *

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