An ACO-based algorithm for optimising the revenue of TV advertisement using credit information
by Jun Mao, Jianming Shi, Jirapat Wanitwattanakosol, Shinya Watanabe
International Journal of Revenue Management (IJRM), Vol. 5, No. 2/3, 2011

Abstract: We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical experiments using real data in the Japanese TV advertising market. The results show that the method in this paper is efficient and promising.

Online publication date: Mon, 23-May-2011

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