Title: Marketing and sponsorship in French football league

Authors: Mario Teixeira, Abel Correia

Addresses: Department of Sport and Health, University of Evora, Colegio Luis Antonio de Verney (CLAV), Rua Romao Ramalho, 7000-671 – Evora, Portugal. ' Faculty of Human Kinetics, Technical University of Lisbon, Estrada da Costa – Cruz Quebrada, 1495-688 Cruz Quebrada, Portugal

Abstract: This paper seeks to analyse the production function of the French league, using a quantile regression in order to be able to extend the study along the whole production distribution aiming to investigate whether the relationship between production and financial and marketing variables is homogenous and stable through the distribution by running regressions for average total wins. Policy implications are derived.

Keywords: sport wins; quantile regression; financial variables; marketing variables; France; sport marketing; sponsorship; French football league; soccer; sport production economics.

DOI: 10.1504/IJSMM.2011.040254

International Journal of Sport Management and Marketing, 2011 Vol.9 No.1/2, pp.3 - 12

Available online: 22 May 2011 *

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