Title: Initial trust and adoption of mobile brokerage service

Authors: Jiabao Lin, Yaobin Lu, Bin Wang, Sibin Wu

Addresses: College of Economics and Management, South China Agricultural University, Guangzhou 510642, China. ' School of Management, Huazhong University of Science and Technology, Wuhan 430074, China. ' College of Business Administration, University of Texas-Pan American, Edinburg, TX 78539, USA. ' College of Business Administration, University of Texas-Pan American, Edinburg, TX 78539, USA

Abstract: This study proposes a model of initial investor trust in mobile brokerage service and considers the effects of seven antecedent variables on shaping an investor|s initial trust in and adoption intention toward mobile brokerage service. We test the proposed model through a questionnaire survey involving 332 subjects. The results indicate that the initial trust is mainly affected by information quality, structural assurance, perceived ubiquity, disposition to trust and compatibility. It is also found that initial trust, perceived ubiquity and compatibility are vital for the intention to use mobile brokerage service. The findings provide useful suggestions and implications for academics and practitioners.

Keywords: mobile communications; mobile brokerage services; adoption intention; investor trust; structural assurance; perceived ubiquity; disposition to trust; compatibility; information quality.

DOI: 10.1504/IJMC.2011.040142

International Journal of Mobile Communications, 2011 Vol.9 No.2, pp.124 - 143

Available online: 18 May 2011 *

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