Title: The role of individual and organisational factors in the adoption and use of new technology: the case of internet use by business school faculty in Thailand

Authors: Busaya Vongchavalitkul, Parbudyal Singh, Judi Neal

Addresses: Vongchavalitkul University, Thailand. ' School of Business, University of New Haven, 300 Orange Avenue, West Haven, CT 05616, USA. ' School of Business, University of New Haven, 300 Orange Avenue, West Haven, CT 05616, USA

Abstract: Even though many academics and practitioners around the world look to the USA for ideas and mechanisms for the creation and adoption of new technologies, many related innovations are occurring in Asian countries, including Thailand. Using a sample of 99 faculty members drawn randomly from Thai business schools, we investigate ways in which the internet is used for teaching and research, as well as the individual and organisational factors associated with faculty adoption of the internet. We found that: the World Wide Web, e-mail and internet search engines are the three major aspects of the internet used in business schools in Thailand; several individual characteristics explain the degree to which faculty adopted the internet (namely, computer literacy, faculty attitude concerning the importance of the internet, the highest degree earned by faculty, and age); and organisational characteristics which affect internet use are: having computers in offices, information technology (IT) staff support, and reward systems. Implications for management and future research areas are discussed.

Keywords: new technology adoption; use of the internet; World Wide Web; Thai faculty; Thailand.

DOI: 10.1504/IJCEELL.2003.004008

International Journal of Continuing Engineering Education and Life-Long Learning, 2003 Vol.13 No.5/6, pp.513 - 529

Published online: 11 Mar 2004 *

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