Authors: Katherine T. Smith, P. Paul Lin
Addresses: Department of Marketing, Texas A&M University, 4112 TAMU, College Station, TX 77843-4112, USA. ' Raj Soin College of Business, Wright State University, Dayton, OH 45435-0001, USA
Abstract: E-commerce is critical to a company|s overall marketing efforts. This article presents examples of some of the potential disasters that can threaten a company|s e-commerce website. In addition the article provides steps in disaster recovery planning (DRP). Whether a disaster is natural or manmade, an effective DRP will help prevent or minimise the effects of disasters on company e-commerce operations. A well-designed DRP can help companies avoid costly interruptions to business.
Keywords: e-commerce; e-business; internet marketing; disaster recovery planning; electronic commerce; electronic business; world wide web; disaster management; emergency management; potential disasters; natural disasters; manmade disasters; business interruptions; data loss; equipment loss; computer hardware; computer software; programmed threats; hackers; hacking; denial of service; service providers; sabotage; malicious acts; water damage; fire damage; heat damage; smoke damage; power surges; electricity supply; power failures; website defacement; web misuse; electronic marketing; e-marketing; electronic retailing; e-retailing.
International Journal of Electronic Marketing and Retailing, 2011 Vol.4 No.1, pp.1 - 15
Published online: 21 Oct 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article