Title: Developing new product through collaboration in high-tech enterprises

Authors: Anyanitha Distanont, Harri Haapasalo, Bordin Rassameethes, Binshan Lin

Addresses: Department of Industrial Engineering and Management, University of Oulu, P.O. Box 4610, FI-90014 Oulu, Finland. ' Department of Industrial Engineering and Management, University of Oulu, P.O. Box 4610, FI-90014 Oulu, Finland. ' Department of Business Administration, Kasetsart University, Bangkok 10900, Thailand. ' Department of Management and Marketing, Louisiana State University in Shreveport, Shreveport, LA 71115, USA

Abstract: The purpose of this paper is to identify the challenges in collaborative product development (CPD) in high-tech enterprises. The research approach is a multiple case study realised in Finland and Thailand. There are 23 challenges in CPD. These include negotiation strategies, mutual trust, generating new ideas and rapid pace of new product introduction. In addition to the theoretical study, the practical definition of challenges and the challenges which are critical to CPD are made by the experts in the high-tech enterprises.

Keywords: challenges; CPD; collaborative product development; high-tech enterprises; high-technology; new product development; NPD; collaboration; Finland; Thailand; negotiation strategies; mutual trust; idea generation; new ideas; rapid pace; product introduction; experts; management; enterprise development.

DOI: 10.1504/IJMED.2011.039658

International Journal of Management and Enterprise Development, 2011 Vol.10 No.1, pp.51 - 71

Available online: 13 Apr 2011 *

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