Authors: Stefan M. Koruna
Addresses: ETH-Center for Enterprise Science, Section for Technology and Innovation Management, Swiss Federal Institute of Technology Zurich, CH-8028 Zurich, Switzerland
Abstract: In earlier years, licensing was primarily seen as a means of acquiring technology or technological knowledge developed outside of a firm|s boundaries. With the introduction of the idea of technology marketing, a new perspective is given: from pull to push, from the demand and technology acquisition side to the supply and external technology commercialisation side. This paper explores the challenges firms are facing when confronted with the question of whether or not to commercialise technological knowledge outside of the firm|s boundaries
Keywords: intellectual capital; technology commercialisation; technology licensing.
International Journal of Technology Management, 2004 Vol.27 No.2/3, pp.241 - 254
Available online: 05 Feb 2004 *Full-text access for editors Access for subscribers Purchase this article Comment on this article