Authors: Leo-Paul Dana
Addresses: GSCM Montpellier Business School, University of Canterbury, Private Bag 4800, Christchurch 8081, New Zealand
Abstract: Due to globalisation of other airlines, Air New Zealand (NZ) faces increased competition on domestic routes. The Australian flag-carrier Qantas (QF) flies within New Zealand; yet, Air New Zealand has no routes within Australia. Likewise, Pacific Blue (DJ) flies within New Zealand, previously the domain of Air New Zealand. Dubai-based Emirates (EK) takes passengers across the Tasman Sea, but Air New Zealand has no reciprocal business in the UAE. While Singapore Airlines (SQ) has daily links between Singapore and New Zealand, Air New Zealand stopped flying to Singapore. Air New Zealand is facing increased competition; meanwhile, its fleet is aging. This is a case study designed for class-room use as well as reference.
Keywords: globalisation; case study; strategy; Air New Zealand; airlines; domestic routes; airline competition; national carriers; meals service; aging fleet.
International Journal of Business and Globalisation, 2011 Vol.6 No.3/4, pp.410 - 419
Published online: 02 Apr 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article