Title: Identifying innovation strategies: insights from the Greek food manufacturing sector

Authors: Aristides Matopoulos, Michael Bourlakis

Addresses: Department of Marketing and Operations Management, University of Macedonia, 156 Egnatia St. 54006, Thessaloniki, Greece. ' Brunel Business School, Brunel University, Elliott Jaques Building, Uxbridge, Middlesex, UB8 3PH, UK

Abstract: This paper examines the concept of innovation that is widely recognised as very important for all companies across different business sectors. The paper initially provides a review of the innovation literature in terms of types, classifications and sources of innovation that have been proposed over time. Then, the paper examines innovation in the context of the food industry, and in particular, it attempts to identify innovation strategies followed by Greek food manufacturing companies based on a specific model. Evidence from the Greek food manufacturing sector indicates that companies tend to innovate along the dimension of offerings that is more related to the traditional view of innovation (product and process innovation).

Keywords: business innovation; innovation strategies; Greece; Greek food manufacturing; product innovation; process innovation.

DOI: 10.1504/IJIRD.2011.038922

International Journal of Innovation and Regional Development, 2011 Vol.3 No.2, pp.159 - 173

Available online: 07 Mar 2011 *

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