Authors: Cheng-Wei Chung, Yuan-Yang Chen, Jiun-Jia Hsu
Addresses: Department of Leisure, Recreation and Tourism Management, Shu-Te University, No. 59, Hengshan Rd., Yanchao, Kaohsiung County 82445, Taiwan. ' Department of Leisure and Recreation Management, National Taichung Institute of Technology, No. 129, Sec. 3, Sanmin Rd., Taichung City, Taiwan. ' Department of Transportation Technology & Supply Chain Management, Kainan University, No. 1 Kainan Road, Luzhu Shiang, Taoyuan 33857, Taiwan
Abstract: This paper explores how the support, participation, and attitudes of local residents translate into a prosperous culture-creative industry in Taiwan by performing structural equation modelling (SEM). The culture-creative industry is an industry originated from creative and accumulative of culture, which involves the potential of creating wealth and job opportunity through the formation and utilisation of these culture properties and improve the quality of life. The SEM, a statistical technique, was employed for testing and estimating relationships between factors. The results prove that local mores, values, and customs positively impact the development of a culture-creative industry, making it one of the most important wealth generators in the native community. The outcome of this investigation also affirms the emphasis Taiwan must place on strengthening public relationships, nurturing local identity, and fomenting community participation to ensure the local district enjoys increased returns from its culture-creative industry in the future.
Keywords: culture-creative industries; cultural industries; structural equation modelling; local identities; community participation; local residents; resident attitudes; Taiwan; local cultures; wealth creation; job opportunities; cultural properties; quality of life; local mores; local values; local customs; communities; wealth generators; public relationships; local districts; increased returns; Shan-Jiao; services technology; services management; model applications; tourism management; tourists.
International Journal of Services Technology and Management, 2011 Vol.15 No.1/2, pp.89 - 105
Available online: 18 Feb 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article