Title: Ecotourism frangible areas and a measurement model of frangibility

Authors: Cheng Li

Addresses: Tourism School, and Center for Tibetan Studies, Sichuan University, 29# Wangjiang Road, Chengdu, Sichuan 610064, China

Abstract: This study reconstructs the concept of ecotourism frangible areas and defines ecotourism frangibility according to the threats and risks that the ecotourism system is receiving from nature and human economic activities. Based on the research perspective of the stability and elasticity of the ecotourism system, this paper discusses the measurement model of ecotourism frangibility and reveals the essence of ecotourism frangible areas. It allows ecotourism frangibility enter into a status of possible quantitative description from qualitative description, and establishes a corresponding scientific background and research foundation for promoting the development of ecotourism frangibility theory.

Keywords: ecotourism; frangibility; stability; frangible areas; measurement models; nature; natural world; ecology; ecological issues; economic activities; human activities; threats; risks; elasticity; quantitative descriptions; qualitative descriptions; scientific aspects; science; services technology; services management; model applications; tourism management; tourists.

DOI: 10.1504/IJSTM.2011.038661

International Journal of Services Technology and Management, 2011 Vol.15 No.1/2, pp.40 - 52

Available online: 18 Feb 2011 *

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