Title: From a supply to a demand-driven value chain: a transformation strategy to achieve a best-in-class customer service level

Authors: Junior Freitas, Tiago Lopes, Flavio Barreiros, Carlos Bremer

Addresses: Av. Escola Politecnica, 760. CEP 05350-901, Jaguare, Sao Paulo, SP, Brazil. ' Av. Escola Politecnica, 760. CEP 05350-901, Jaguare, Sao Paulo, SP, Brazil. ' Av. Escola Politecnica, 760. CEP 05350-901, Jaguare, Sao Paulo, SP, Brazil. ' Av. Escola Politecnica, 760. CEP 05350-901, Jaguare, Sao Paulo, SP, Brazil

Abstract: Perdigao is one of the world|s greatest food industries dedicated to raising, producing and slaughtering poultry and pork and derivates. The complex value chain until 2003 was a traditional supply-driven, presenting an important opportunity to propose an innovative way to drive its value chain to achieve a best-in-class service level. This case describes the 3-year transformation strategy and process highlights: the proposition to change a traditional supply-driven into a demand-driven value chain; the transformation methodology; the comprehensive use of supply and demand management concepts as well as one of the most complete uses of an advanced planning tool system.

Keywords: SCM; supply chain management; customer service levels; demand management; value chain; transformation strategy; food industry; advanced planning.

DOI: 10.1504/IJLSM.2011.038605

International Journal of Logistics Systems and Management, 2011 Vol.8 No.2, pp.233 - 246

Published online: 13 Feb 2011 *

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