Authors: Anna R.S. Sward, Randi Lunnan
Addresses: Department of Strategy and Logistics, Norwegian School of Management – BI, 0442 Oslo, Norway. ' Department of Strategy and Logistics, Norwegian School of Management – BI, 0442 Oslo, Norway
Abstract: What happens to the development of trust in an alliance with a known end date? This study found that, even in such alliances, detailed and well known contracts, industry norms for appropriate behaviour and positive initial encounters can facilitate the development of trust. This trust can take two forms. One is the traditional personal trust resulting in learning and high performance. This trust replaces other forms of governance and therefore entails risks of opportunism. The other form of trust is inter-organisational, founded on the contract and industrial norms and initiated from favourable initial encounters. This form of trust allows smoother and faster processes throughout the cooperation exposing the firms to relatively low risks. We call it contractual trust. As the contract proceeds towards termination, the benefits of opportunism may be too tempting, resulting in mistrust.
Keywords: personal trust; inter-organisational trust; control; governance; fixed duration; strategic business alliances; construction industry; cooperation; contractual trust; opportunism; mistrust.
International Journal of Strategic Business Alliances, 2011 Vol.2 No.1/2, pp.41 - 68
Published online: 18 Jan 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article