Title: User acceptance of information technology across cultures

Authors: Kakoli Bandyopadhyay, Soumava Bandyopadhyay

Addresses: Department of Information Systems and Analysis, Lamar University, P.O. Box 10033, Beaumont, Texas 77710, USA. ' Department of Management and Marketing, Lamar University, P.O. Box 10025, Beaumont, Texas 77710, USA

Abstract: The user acceptance of prepayment metering systems, an innovative information technology-based application, is examined with the help of a structural equation model in the two diverse cultures of the USA and India. The intention of consumers to use prepayment metering systems is measured along three dimensions: performance expectancy, effort expectancy, and social influence. The three factors, taken together, are found to have a significantly positive impact on consumers| intention to use the prepayment metering systems in both countries. Individually, not all dimensions are found to have significant impacts on consumers| behavioural intention in the two countries, however.

Keywords: information technology; intercultural information management; prepayment metering systems; cross-cultural; structural equation modelling; technology adoption; USA; India; user acceptance; performance expectancy; effort expectancy; social influence; behavioural intention.

DOI: 10.1504/IJIIM.2010.037862

International Journal of Intercultural Information Management, 2010 Vol.2 No.3, pp.218 - 231

Published online: 31 Dec 2010 *

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