Title: Understanding the acceptance of mobile university services: an empirical analysis

Authors: Mohammed-Issa Riad Mousa Jaradat

Addresses: Department of Information Systems, College of Prince Hussein Bin Abdullah for Information Technology, Al al-Bayt University, Mafraq, Jordan

Abstract: The use of mobile technologies is increasingly widespread because of the need of mobility. This study aims to explore the utilisation of mobile phone services in the educational environment and investigate students| expectations and attitudes towards mobile university services in Jordan. Data for this study have been collected using a questionnaire containing 34 questions. Out of the 400 questionnaires that were distributed randomly to students at Al-Hussein Bin Talal University in Jordan, 370 were returned (92.5%). As a result of this study it appears that if students have positive attitude towards mobile university, they will use it. This study found that a large majority of the students indicated their willingness to become users of such services if offered; taking into consideration security and privacy, and social influences as factors that could affect the success of using mobile university in Jordan. This study gives quantified indicators about mobile university and a model that might help in understanding the mobile university environment in Jordan.

Keywords: mobile university services; TAM; technology acceptance model; security; privacy; social influences; technology costs; m-learning; mobile learning; mobile phones; cell phones; higher education; expectations; attitudes; Jordan.

DOI: 10.1504/IJMLO.2010.037537

International Journal of Mobile Learning and Organisation, 2010 Vol.4 No.4, pp.407 - 427

Published online: 15 Dec 2010 *

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