Title: Sheep and their herders: testing the myth of rational voters – a Latvian case study

Authors: Daniel Brou, Kirk A. Collins, Brent McKenzie

Addresses: Faculty of Social Science, University of Western Ontario, London, Ontario N6A 5C2, Canada. ' Gerald Schwartz School of Business and Information Systems, St. Francis Xavier University, P.O. Box 5000, Antigonish, NS B2G 2W5, Canada. ' Department of Marketing and Consumer Studies, College of Management and Economics, University of Guelph, Guelph, Ontario N1G 2W1, Canada

Abstract: Through the use of a simple behavioural political economy model, we cast doubt on the assumption that voters behave in predictable ways dependent on their expected support for government policies. We show that under certain conditions an unfavourable (i.e. welfare reducing) policy may result, even with well-informed, welfare maximising voters. While true that voter behaviour may align with government policies, this alignment has more to do with a perceived lack of influence, rather than policy support. The case of Latvia|s accession to the European Union is used as a case study to evaluate the government|s policy in terms of voting behaviour. Both qualitative research by way of focus group sessions and a quantitative research survey are used to develop and test a simple political economy model. Findings indicate that voters evaluate the expected benefits from a policy, and the government|s stated position, as separate factors.

Keywords: political economy; voter behaviour; European Union; EU; membership; rational voters; Latvia; voting; democracy; democratic myths; predictable behaviour; unpredictability; expected support; government policies; unfavourable policies; welfare spending; reductions; well-informed voters; alignment; voter perceptions; influence; accession; member states; qualitative research; focus groups; quantitative research; evaluation; expected benefits; stated positions; economics; business research.

DOI: 10.1504/IJEBR.2011.037436

International Journal of Economics and Business Research, 2011 Vol.3 No.1, pp.103 - 117

Published online: 18 Apr 2015 *

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