Title: Deploying e-health service innovations – an early stage business model engineering and regulatory validation approach

Authors: Bjorn Kijl, Lambert J.M. Nieuwenhuis

Addresses: School of Management and Governance, University of Twente, PO Box 217, 7500 AE Enschede, The Netherlands. ' School of Management and Governance, University of Twente, PO Box 217, 7500 AE Enschede, The Netherlands

Abstract: The objective of this study was to design a viable business model for commercially deploying an e-health service innovation – i.e. a so-called myofeedback-based teletreatment service – in the R&D deployment phase. In this paper, the business model and regulatory validation strategy used to conceptualise the deployment of this e-health service innovation is described, analysed and evaluated. Insights from surveys, desk research, expert interviews, workshops and quantitative modelling were combined to engineer the business model and consequently refine it in four design cycles. The business model engineering strategy led to critical deployment insights that would otherwise be unknown or learned at a much later phase of the development process. Based on this result, it is concluded that our approach may lead to substantial risk reduction as well as substantial savings in costs and resources related to service innovation deployment.

Keywords: e-health services; service innovation; business models; business model validation; business model dynamics; business model engineering; regulatory validation; service deployment; teletreatment; myofeedback; quantitative modelling; telemedicine; e-healthcare; electronic healthcare; healthcare technology.

DOI: 10.1504/IJHTM.2011.037219

International Journal of Healthcare Technology and Management, 2011 Vol.12 No.1, pp.23 - 44

Published online: 30 Nov 2010 *

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