Title: An exploratory study on organisational adjustments due to Green IT

Authors: Lutfus Sayeed, Sam Gill

Addresses: Department of Information Systems, College of Business, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132, USA. ' Department of Information Systems, College of Business, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132, USA

Abstract: The objective of this study is to empirically explore the impact of the implementation of Green IT measures on organisational resources. To this end, this paper integrates two streams of research: (1) the adoption of Green IT measures and (2) the resource-based view of a firm. The findings suggest that organisations had to reconfigure their IT and non-IT resources in order to implement Green IT initiatives. Moreover, two organisations in our sample of ten have been successful in mobilising their resources by offering new products and services as a result of implementing Green IT. The findings also indicate that organisation-wide awareness and support of Green IT are critical to initiating strategic actions in this area.

Keywords: green IT; RBV; resource-based view; enterprise development; qualitative research; green information technology; organisational resources; environmental concerns; social responsibility.

DOI: 10.1504/IJMED.2010.037065

International Journal of Management and Enterprise Development, 2010 Vol.9 No.3, pp.233 - 250

Published online: 22 Nov 2010 *

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