Title: Exploring digital capital measures of hospital service websites from the user's perspective
Authors: Chung-Chu Liu
Addresses: Department of Business Administration, National Taipei University, 151, University Road, San Shia, Taipei 237, Taiwan
Abstract: The purpose of this study is to create digital capital measures for hospital service websites. Three methods were employed to collect and analyse data: literature review, content analysis and the analytic hierarchy process. According to the results, the digital capital has been categorised into three dimensions: internet relation capital, internet patient capital and internet service capital. The research has also developed ten indicators for digital capital assessment. Measuring digital capital can be used to improve the service quality of hospital websites and provide evaluation feedback for website managers.
Keywords: digital capital; world wide web; hospital websites; hospital services; content analysis; AHP; analytical hierarchy process; service quality; service evaluation; healthcare technology; internet relation capital; internet patient capital; internet service capital; e-healthcare; electronic healthcare; website managers; web managers.
International Journal of Technology, Policy and Management, 2010 Vol.10 No.4, pp.333 - 342
Published online: 16 Nov 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article