Title: Business positioning through advanced materials

Authors: Nicholas Sturcke, Andrew Flower

Addresses: Advanced Materials and Mechanical Industries, SRI International, UK. ' Advanced Materials and Mechanical Industries, SRI International, UK

Abstract: In the effort to increase their market share, manufacturing companies are increasingly making use of |advanced| materials. This article considers advanced applications of metals, ceramics and polymers from the different perspectives of the aerospace and automotive markets. Consideration is given to factors determining the strategy of companies using advanced materials in their products.

Keywords: advanced materials; aerospace market; automotive market; ceramics; competitiveness; composite materials; marketing; metals; polymers; product design.

DOI: 10.1504/IJMPT.1990.036606

International Journal of Materials and Product Technology, 1990 Vol.5 No.1, pp.1 - 11

Published online: 05 Nov 2010 *

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