Authors: Xueli Huang
Addresses: School of Management, Edith Cowan University, Pearson Street, Churchlands, WA 6018, Australia
Abstract: The emergence of the internet has revolutionised the retailing industry. This paper attempts to integrate research on Australian e-tailers and to explore empirically strategic issues in managing e-tailers. Research so far on Australian e-tailers has shown that they have used state-of-the-art internet technology in designing their websites and have offered a big range of products to their online customers. The most difficult challenge facing them is fulfilment because of geographic isolation and low population density. The Australian government is actively involved in tackling those issues that concern consumers, such as privacy and security, by legislation and promoting a ||best practice model||. The findings from a case study of an Australian e-tailer can help us understand several strategic issues in managing pure e-tailers. To survive, e-tailers need to select product offerings carefully, streamline business processes, minimise marketing budgets and HR costs, improve fulfilment efficiency, and adopt a long-term growth strategy.
Keywords: e-tailer; success factors; strategic issues; Australia.
International Journal of Services Technology and Management, 2003 Vol.4 No.4/5/6, pp.563 - 573
Available online: 24 Sep 2003 *Full-text access for editors Access for subscribers Purchase this article Comment on this article