Title: A user-support data framework for internet retailing

Authors: Adam P. Vrechopoulos, Katherine C. Pramataris, Georgios I. Doukidis, George D. Lekakos

Addresses: ELTRUN, The E-Business Center, Department of Management Science and Technology, Athens University of Economics and Business, 47A Evelpidon Street, 11362, Athens, Greece. ELTRUN, The E-Business Center, Department of Management Science and Technology, Athens University of Economics and Business, 47A Evelpidon Street, 11362, Athens, Greece. ELTRUN, The E-Business Center, Department of Management Science and Technology, Athens University of Economics and Business, 47A Evelpidon Street, 11362, Athens, Greece. ELTRUN, The E-Business Center, Department of Management Science and Technology, Athens University of Economics and Business, 47A Evelpidon Street, 11362, Athens, Greece

Abstract: The emerging information management capabilities in the context of internet retailing provide a challenging opportunity for retailers and suppliers to collaborate and offer personalised services to consumers. In this paper, we develop a user-support data framework for internet retailing towards supporting business and consumer processes. The framework dictates the information categories that should be collected through the consumer-system interaction, documents their importance for all the involved players, underlines the relationships between key business processes and virtual retail mix elements and depicts the corresponding information flow along the virtual retailing value chain. The framework is then applied in the context of a virtual retail store with advanced capabilities by relating its dimensions to the corresponding system components. The implications of the innovation are provided at the end.

Keywords: innovation; information processing; internet retailing; consumer behaviour; business processes.

DOI: 10.1504/IJIL.2003.003615

International Journal of Innovation and Learning, 2003 Vol.1 No.1, pp.56 - 71

Available online: 24 Sep 2003 *

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