Title: Retail value stream management

Authors: Mark Powell, Paul Childerhouse

Addresses: Warehouse Stationery, P.O. Box 101-248, North Shore Mail Centre, Auckland 0745, New Zealand. ' Department of Management Systems, Waikato Management School, Private Bag 3105, Hamilton 3240, New Zealand

Abstract: In this paper the authors translate, integrate and synthesise supply chain management concepts for application in the retail sector. Although a number of best practice retail supply chains have been well popularised, the majority of retailers are struggling with applying the traditionally manufacturing-focussed concepts of supply chain management. This paper provides a comprehensive toolkit, comprising seven retail value stream principles specifically aimed at translating supply chain management for retailers. These seven principles are focus on the customers| perception of value; engineer value streams to match customer requirements; remove non-value adding waste; maximise customer pull; optimise the total supply chain; develop win-win supply chain relationships; and continuously review and improve, striving for perfection. Case applications of these principles clearly highlight the significant improvements possible in retail supply chain competence and the resultant competitiveness.

Keywords: retail industry; retailing; value stream principles; supply chain management; SCM; best practice; retailers; customer focus; value perception; customer requirements; non-value adding waste; customer pull; win-win relationships; continuous improvement; perfection; competence; competitiveness; Wal-Mart; Tesco; Zara; Benetton; USA; United States; UK; United Kingdom; Spain; Italy; customer relationship management; e-CRM; electronic CRM.

DOI: 10.1504/IJECRM.2010.035963

International Journal of Electronic Customer Relationship Management, 2010 Vol.4 No.3, pp.209 - 227

Published online: 11 Oct 2010 *

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