Retail value stream management Online publication date: Mon, 11-Oct-2010
by Mark Powell, Paul Childerhouse
International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 4, No. 3, 2010
Abstract: In this paper the authors translate, integrate and synthesise supply chain management concepts for application in the retail sector. Although a number of best practice retail supply chains have been well popularised, the majority of retailers are struggling with applying the traditionally manufacturing-focussed concepts of supply chain management. This paper provides a comprehensive toolkit, comprising seven retail value stream principles specifically aimed at translating supply chain management for retailers. These seven principles are focus on the customers' perception of value; engineer value streams to match customer requirements; remove non-value adding waste; maximise customer pull; optimise the total supply chain; develop win-win supply chain relationships; and continuously review and improve, striving for perfection. Case applications of these principles clearly highlight the significant improvements possible in retail supply chain competence and the resultant competitiveness.
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