Title: Mobile banking: concept and potential

Authors: Stuart J. Barnes, Brian Corbitt

Addresses: School of Information Management, Victoria University of Wellington, PO Box 600, Wellington, New Zealand. School of Information Systems, Deakin University, Melbourne, Australia

Abstract: The internet and the mobile phone - two technological advancements that have profoundly affected human behaviour in the last decade - have started to converge. The products of this association are mobile data services. Using a variety of platforms, services are being created to enable mobile devices to perform many activities of the traditional internet, albeit in a reduced format for mobile devices. One area of activity is mobile (m-) banking (one of the first areas of commercial transaction on the wireless internet). Banking is an area that has extended in many different ways in recent years, including telephone and online banking. M-banking provides yet another channel for banking services, and in emerging markets, provides some possibility for becoming a primary channel. This paper examines the strategic implications of m-banking and the strategic positioning of m-banking services in different markets. The paper concludes with a discussion of the future for m-banking services.

Keywords: mobile commerce; mobile banking; strategy; markets; technology acceptance; benefits; m-banking; m-commerce; mobile communications.

DOI: 10.1504/IJMC.2003.003494

International Journal of Mobile Communications, 2003 Vol.1 No.3, pp.273 - 288

Published online: 12 Sep 2003 *

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