Title: Effects of individual innovativeness on physician acceptance of information technology

Authors: Joyce D. Jackson, Mun Y. Yi, Jae S. Park

Addresses: College of Business Administration, University of Texas–Pan American, 1201 West University Drive, Edinburg, TX 78539, USA. ' College of Information Science and Technology, Korea Advanced Institute of Science and Technology, 335 Gwahangno, Yuseong-gu, Daejeon 305-701, Korea. ' Dept. of Health Care Management, Kosin University, Pusan 606-701, Korea

Abstract: Although considerable research activity has been devoted to better understanding the processes underlying user adoption of technology in general, the determinants of individual adoption and use of information technologies continue to be a significant area of inquiry for researchers in the IS as well as the healthcare services domain. Building upon Innovation Diffusion theory, this study examines how individual|s intrinsic inclinations towards innovations affect the salient determinants of behavioural intention as identified by the Unified Theory of Acceptance and Use of Technology (UTAUT). Two hundred twenty-two resident and faculty physicians were surveyed; the technological innovation was a Personal Digital Assistant (PDA). Empirical findings indicate the proposed model was strongly supported and explained 59% of the variance in intentions to adopt the target technology.

Keywords: innovation diffusion theory; UTAUT; unified theory of acceptance and use of technology; individual innovativeness; adopter categories; healthcare technology; PDA; personal digital assistants; partial least squares; information technology; technological innovation.

DOI: 10.1504/IJSS.2010.034458

International Journal of Services and Standards, 2010 Vol.6 No.1, pp.21 - 42

Published online: 05 Aug 2010 *

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