Authors: David Aylward
Addresses: Faculty of Arts and Social Sciences, University of Technology, Sydney, Australia
Abstract: The creative industries label is gaining increasing currency throughout academia and government circles. It is a tag that represents a conflation of cultural and economic qualities for the purposes of socioeconomic |relevance|. It is also a tag that promises a level of recognition not normally witnessed within undernourished cultural sectors. There is, however, a price to be paid. There is a level of colonisation in the creative industries model, in which alternative frameworks and debates are being subsumed within approaches that reward compliance and acquiescence. Current creative industry policies appear hinged upon the anatomical attachment of cultural elements to economic products for greater fiscal returns. As such, the relationship is distorted and the final outcome misrepresented. Using developments within the Australian wine industry as a case study this paper highlights the critical need for reconfiguration of our creative sectors. It outlines an alternative wine sector framework that draws upon a cultural-economic |ecology| that represents the symbolic as well as the practical to create a fabric of enhanced value.
Keywords: Australia; culture; economy; wine industry; creative industries; cultural industries; socioeconomic relevance; colonisation; alternative frameworks; compliance; acquiescence; fiscal returns; cultural-economic ecology; enhanced value.
International Journal of Business and Globalisation, 2010 Vol.5 No.2, pp.135 - 146
Published online: 02 Aug 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article