Title: Operational and customer relationship management considerations of electronic prescribing among pharmacists

Authors: Alan D. Smith, Darlene Motley

Addresses: Department of Management, Robert Morris University, Pittsburgh, PA 15219-3099, USA. ' Department of Management, Robert Morris University, Pittsburgh, PA 15219-3099, USA

Abstract: Technology in healthcare environments has increasingly become a vital way to communicate vital information in a safe, reliable, precise and secure manner. Healthcare is an arena that is constantly changing and very fast paced, but adoption of electronic prescribing (e-prescribing) has been comparatively slow and painful in the USA. Medical professionals need a system to communicate medications and diagnosis, with patients| safety as the major consideration, especially with the many complexities associated with drug-interactions and allergies. Via multivariate analysis and linear regression analysis, it was found that degree of e-prescribing acceptance is highly predictable by constructs of Technological Sophistication, Operational Factors and Maturity Factors, which are very stable ease-of-use variables derived from the TAM Model by Davis (1989).

Keywords: customer relationship management; CRM; e-prescribing; electronic healthcare; knowledge worker; technology adoption model; TAM; e-healthcare; electronic prescriptions; patient safety; pharmacies.

DOI: 10.1504/IJEH.2010.034175

International Journal of Electronic Healthcare, 2010 Vol.5 No.3, pp.245 - 272

Published online: 16 Jul 2010 *

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