Title: Can structures foster creativity and innovation? The propositions based on a Giddens-inspired framework

Authors: Carmen Kobe

Addresses: ETH Swiss Federal Institut of Technology Zurich, CLA E32, Tannenstrasse 3, 8092 Zurich, Switzerland

Abstract: Can structures foster creativity and innovation? This question is answered using a Giddens-inspired framework and data from an interview series on the development of innovation capability in companies. Three prepositions are made: (1) procedures can cause paralysis, (2) procedures emerge in many ways and (3) the long-term innovation capability of an organisation depends on its ability to reinvent its innovation procedures.

Keywords: innovation capability; out-of-the-box creativity; new product development; NPD; innovation processes; Giddens; organisational development; structuration theory; explorative interviews; framework.

DOI: 10.1504/IJPD.2010.033956

International Journal of Product Development, 2010 Vol.11 No.3/4, pp.166 - 176

Published online: 05 Jul 2010 *

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