Title: An integrated model of mobile internet services usage and continuance

Authors: Hee-Woong Kim, Kee-Young Kwahk, Hyoung-Yong Lee

Addresses: Graduate School of Information, Yonsei University, Shinchon 134, Seoul 120-749, Korea. ' College of Business Administration, Kookmin University, 861-1, Jeongneung-dong, Seongbuk-gu, Seoul 136-702, Korea. ' School of Business Administration, Hansung University, 389 Samseon-dong 3-ga, Seongbuk-gu, Seoul 136-792, Korea

Abstract: This study examines the usage and continuance of mobile internet services by developing a theoretical framework incorporating the cognitive, affective and judgemental components, as well as automatic factors, such as habit. Based on this framework, we examine and compare the usage and continuance of mobile internet services by collecting data from mobile service users. By identifying the different influences of the determinants that drive usage behaviour and continuance intention, the study results have helped advance information systems| theory and offered insights into mobile internet service providers.

Keywords: mobile internet services; mobile communications; structural equation modelling; usage behaviour; continuance intention; information systems; m-services; mobile services.

DOI: 10.1504/IJMC.2010.033834

International Journal of Mobile Communications, 2010 Vol.8 No.4, pp.411 - 429

Published online: 02 Jul 2010 *

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