Title: The impact of Chinese philosophy to organisational culture change: the 36 Strategies

Authors: Omprakash K. Gupta, Yuan-Duen Lee, Yuan-Ching Wang

Addresses: College of Business, University of Houston-Downtown, Houstan, TX, USA. ' Graduate School of Business and Operations Management, Chang Jung Christian University, Tainan, Taiwan. ' Graduate School of Business and Operations Management, Chang Jung Christian University, Tainan, Taiwan

Abstract: The fast development of information technology and the expansion of business globalisation have resulted in organisational restructuring. There have been, however, few successful cases of restructuring. Previous studies have indicated that success of organisational restructuring depends primarily on organisational culture. The 36 Strategies, which are the quintessence of traditional Chinese war tactics, have been part of ordinary life. However, despite their importance, there have been few studies to evaluate the feasibility of applying the 36 Strategies on organisational culture change. This study investigates how the 36 Strategies are correlated to their application in organisational culture.

Keywords: organisational culture; 36 Strategies; Chinese philosophy; China; culture change.

DOI: 10.1504/IJCCM.2010.033735

International Journal of Chinese Culture and Management, 2010 Vol.3 No.1, pp.37 - 51

Available online: 29 Jun 2010

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