Title: Two cultural revolutions: globalisation and Mao

Authors: Xiao Ying, Greg Clydesdale

Addresses: Department of Management and International Business, Massey University – Albany, Private Bag 102904, North Shore MSC, Auckland, New Zealand. ' Department of Management and International Business, Massey University – Albany, Private Bag 102904, North Shore MSC, Auckland, New Zealand

Abstract: This paper considers the durability of Chinese culture given the introduction of foreign business and consumption patterns into China. It does this by contrasting Chairman Mao|s Cultural Revolution, an internally driven attempt to change China|s culture, with the cultural effects of globalisation. Although the Cultural Revolution promoted culture based on proletarian values, the technologies lacked the diffusion and production qualities found in the West. This meant the nation was vulnerable to cultural homogenisation when the economy was opened to Western products. With increased wealth, markets for artists and advanced technologies, we can expect a greater indigenous cultural contribution from and a reassertion of China|s cultural influence in the future.

Keywords: cultural change; globalisation; Cultural Revolution; Chairman Mao; Chinese culture; China; modernisation.

DOI: 10.1504/IJCCM.2010.033734

International Journal of Chinese Culture and Management, 2010 Vol.3 No.1, pp.23 - 36

Available online: 29 Jun 2010

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