Title: A bi-national examination of gender and IT adoption

Authors: Jimmie L. Joseph, Somnath Mukhopadhyay

Addresses: Webster University, Fort Bliss, Texas 79906, USA. ' Information and Decision Sciences Department, College of Business, University of Texas at El Paso, 500 West University, Suite #205, El Paso, Texas 79968-0544, USA

Abstract: Innovation diffusion theory indicates that cultural and economic factors, affect the adoption and diffusion of information technology. This research examines demographic factors for two populations on either side of an international border, to compare IT penetration. A border region was chosen to ensure that differences in technology availability, shipping costs and other factors were minimised. The research found that women had fewer computers at home than men. Further, women born in the USA and living in the USA had fewer computers than either women born in Mexico and living in the USA or women born in Mexico and living in Mexico.

Keywords: IT adoption; IT diffusion; information technology; demographics; cultural factors; regression; USA; Mexico; United States; culture; innovation diffusion theory; gender; home computing; women.

DOI: 10.1504/IJSSS.2010.033493

International Journal of Society Systems Science, 2010 Vol.2 No.3, pp.255 - 268

Published online: 02 Jun 2010 *

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