Title: Web aggregation in India: E-business models in new economy

Authors: Sita Mishra

Addresses: Institute of Management Technology Ghaziabad, Post Box No. 137, Raj Nagar, Ghaziabad 201 001, India

Abstract: The development of Information Technology (IT) and the internet over the past decade has brought immense changes to our economy. The increasing internet diffusion has made e-business a huge potential in developing countries like India. Web aggregation has emerged as a valuable service to help internet users worldwide. It provides value added e-services, by collecting relevant data on the web and turns them into useful information. There are many variations to the web aggregator e-business model. This paper examines the development of web aggregators, analyses their status in Indian scenario and discusses their impact on business firms.

Keywords: e-business; electronic business; web aggregators; new economy; relationship aggregation; comparison shopping; world wide web; internet diffusion; India; ICT; information technology; communications technology; developing countries; value added e-services; electronic services; emerging markets.

DOI: 10.1504/IJBEM.2010.033378

International Journal of Business and Emerging Markets, 2010 Vol.2 No.3, pp.252 - 266

Published online: 01 Jun 2010 *

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