Authors: David Smallman
Addresses: Pathfinder Team Consulting, Royston, UK
Abstract: Often, in this increasingly regulation- and law-driven business environment, it is easy to forget that the first principle of any business is to get a client to buy the firm|s services or products. Without this there is no business and thus no earnings to operate, pay salaries or develop future business and thus complete the cycle by obtaining the next instruction or order. This message is especially relevant to technology start-ups which may begin using funds provided for R&D and which feel that the technology will sell itself and getting a better product is more important than getting a sale.
Keywords: marketing; sales; business strategy; customer service; regulations; laws; business environment; instructions; clients; orders; product improvement; services; business cycles; business development; technology start-ups; R&D; research and development.
International Journal of Liability and Scientific Enquiry, 2010 Vol.3 No.3, pp.179 - 182
Published online: 01 Jun 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article