Title: E-business solutions for movie production enterprises
Authors: Faustine Casassus, June Wei, Lai C. Liu, Kai S. Koong
Addresses: College of Business, University of West Florida, 11000 University Parkway, Pensacola, FL 32514, USA. ' College of Business, University of West Florida, 11000 University Parkway, Pensacola, FL 32514, USA. ' College of Business Administration, University of Texas – Pan American, 1201 West University Drive, Edinburg, TX 78539, USA. ' College of Business Administration, University of Texas – Pan American, 1201 West University Drive, Edinburg, TX 78539, USA
Abstract: This paper aims to develop electronic business (e-business) solutions in order to illustrate how to utilise information technology (IT) to increase business value in movie enterprises. To achieve this objective, specifically, an e-value chain model was developed for movie industry. E-business solutions were developed based on the develop value chain model. Data from 20 dominant movie enterprises were collected to investigate the e-business implementation pattern. The results of this research explain the new challenges of the movie industry relative to technology and offered insight on how a movie enterprise can develop competitive advantage using IT solutions as a powerful asset in the future.
Keywords: e-value chains; electronic value chains; ICT; information technology; communications technology; IT solutions; e-business; electronic business; movies; motion picture production; film industry; business value; competitive advantage; USA; United States; Hollywood; film studios; management; enterprise development.
International Journal of Management and Enterprise Development, 2010 Vol.8 No.3, pp.278 - 295
Published online: 11 May 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article